College Quarterly - Articles - Exploring Market and Competitive Intelligence Research as a Source for Enhancing Innovation Capacity
نویسنده
چکیده
Canadian companies are facing significant challenges in new product development and commercialization. The result of the survey of the 1,091 Canadian inventors conducted by Astebro and Simon (2002) revealed that only seven percent of inventions reach the market. Inadequate market analysis, competitive strength and reaction, lack of effective marketing effort, and product problems are consistently cited as major reasons for both new product failure and serious delays in time-to-market.
منابع مشابه
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تاریخ انتشار 2016